Endava and TRD U.S.A. Announce Expanded 2026 Motorsports Program
TRD U.S.A. (Toyota Racing Development) and Endava are pleased to announce their expanded 2026 motorsports program, building on a successful multi-year partnership across premier North American racing platforms.
Endava has served as a primary sponsor in the SRO Motorsports America paddock within the Toyota GR Cup Series during the 2024 and 2025 seasons, while also expanding into the GT4 America Series in 2025. In 2026, the partnership will continue to grow, with Endava and TRD U.S.A. maintaining a strong presence in SRO competition while making a significant expansion into the IMSA WeatherTech SportsCar Championship.
As part of the IMSA program, Endava will join Vasser Sullivan Championship Racing as a co-primary partner on the No. 14 and No. 12 Lexus RC F GT3 entries. In the GTD PRO class, Endava will support drivers Jack Hawksworth, Ben Barnicoat, and Kyle Kirkwood, while the GTD class lineup will feature Aaron Telitz, Benjamin Pedersen, Frankie Montecalvo, and Esteban Masson.
“Our partnership with TRD U.S.A. is built on a shared commitment to performance, innovation, and collaboration,” said Keith O’Neill, Chief Growth Officer, Commercial Services at Endava. “Motorsport is a powerful reflection of how we work together every day—blending data, precision, and speed to deliver results. Expanding our presence across SRO and into IMSA in 2026 marks an exciting next chapter, and we’re proud to support TRD and their drivers as we continue pushing the boundaries of technology and performance both on and off the track.”
On the GT4 front, Endava will continue its partnership with RAFA Racing Club, supporting Westin Workman, the 2025 GR Cup Series Champion, and Tyler Gonzalez, the 2023 GR Cup Series Champion, in the Toyota GR Supra Evo 2.
In addition, Endava will enter its third consecutive season as a primary sponsor in the Toyota GR Cup Series, aligning with 2025 GR Cup Rookie of the Year Ethan Goulart and reigning Team Champion BSI Racing.
“Endava’s continued investment across our motorsports platforms speaks volumes about the strength of this partnership,” said Jack Irving, General Manager of TRD U.S.A. “With championship success in GR Cup, continued growth in GT4, and an exciting expansion into IMSA alongside Vasser Sullivan, this program reflects the performance-driven mindset we value at TRD.”
TRD U.S.A., Endava, and Vasser Sullivan will take to the track January 16–18 during the Roar Before the Rolex 24 at Daytona International Speedway. The 2026 IMSA WeatherTech SportsCar Championship season will officially begin the following weekend, January 22–25, with the Rolex 24 at Daytona.
